Scaling a DTC brand into 12 new markets

How a disciplined testing framework tripled ROAS in six months

The challenge

A fast-growing DTC brand had proven demand at home but no repeatable way to enter new markets. Every launch felt like starting from scratch, and spend outran returns.

Our approach

We built a market-by-market testing framework: a small controlled budget per market, one variable changed at a time, and a single metric of truth: contribution margin. We scaled winners and cut losers fast.

The results

Within six months the brand was live in 12 new markets, return on ad spend had tripled versus the old approach, and the in-house team had a launch playbook they could run themselves.